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Are Backlinks Still Crucial?

Seo Strategy

A link directs a person to a specific website or web page, and it is also referred to as an inbound link, inlink, inward link or inbound link. After they were actually first created, they carried out an essential function for helping individuals navigate their way around the web. Nonetheless, with the advent of extensive search engine use, they have become much more essential for search engine optimization (SEO). One way of measuring of a site’s popularity is the volume of links that go to that particular page.

When Google executed its Penguin update, quite a few online marketers became concerned about the significance of backlinks. However, information that Matt Cutts (Google engineer extraordinaire) unveiled in an interview soon after the Penguin launch reaffirmed the importance of backlinks in search results.

To begin with, even after Penguin, backlinks remain the most effective way for Google to discover how important, or useful, someone or something is. While social networking could become an even better forecaster of that as time passes, for the time being, links are very important. Go here for extra info

There has been some worry about whether or not link building is a positive or a negative thing. Like with many of the selections that have to do with Online traffic, the answer goes back down to the content. For those who have a web site with good quality content to which you want to build backlinks, the quality of content determines how successful this building becomes. A variety of strong quality and a healthy network of links will make a big difference in relation to pushing a particular web page up the search results listings.

One exception to the importance of link building comes with press releases. The ranking algorithm that Google has put to work with Penguin overlooks press release links in relation to assessing the exact relevance of your web page. When a news editor scans the release and decides to create a story on his or her newspaper’s web site concerning your press release, then this link will be a a part of your total for Google.

Guest blogs can be another issue for search engine results. Many people have moved away from article mills to creating their own blogs but not improving the quality of their written content. Just because mills similar to Demand Studios and Bright Hub have ramped back their creation does not mean that there are not mills on the market concealing behind the names Blogger and WordPress (and the like). Penguin is able to see around this.

Make sure you plan your content syndication accordingly. First, your very own web site needs to be the original site. Ensure that you publish your content before syndicating it, along with the relcanonical feature.

Having the suitable backlinks can help you improve your ratings on Google, in addition to the other search engines like Google. This will turn your business into a true winner in a short amount of time!